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website (re)design

Client: Barbara Rijntjes | 2023 | Web Design, Branding

design brief summary

The client is growing her business and would like to improve her existing website by integrating her personality into the design and improving the functionality to create higher engagement and increasing client conversion.

The client would like the design to reflect three key words:

  • Warm

  • Playful

  • Energetic

approach

In order to come up with a design theme, first I needed to define what the design is about. The client shared three keywords she wanted the site to reflect.

Create an warm environment that feels personal and inviting to potential clients

WARM

Create a light sense of fun and playfulness to create a more personal, balanced with professional, feeling

PLAYFUL

Infuse energy to communicate the client's unique personality and inspire readers of the possibilities for growth and development by working with the client

ENERGETIC

research

Studying the client's existing pages, comparing competitor sites, and discussing her goals revealed three key challenges that needed to be addressed in the re-design:

1

Impersonal

Current site was missing a brand style, and a feeling of the client's (bright) personality

TASK

Create a unique personal brand style and greater spotlight on the client

2

Cluttered

Information was presented without consideration for the user experience in both the organization of content and navigation to find information

TASK

Simplify content and reduce layers

3

Unpolished

The original site was created using basic templates, with mistakes in formatting and design, and no clear cohesive thematic design

TASK

Create a professional look and feel

www.barbararijntjes.com_home.png

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Avenir

Avenir Light

color palette & typography

The primary color was chosen to reinforce the concept of warmth and coordinate with the client’s podcast artwork. Meanwhile, the supporting colors were chosen to bring a sense of energy and playfulness. As for the font, it’s functional yet friendly, which is exactly what is needed for a site like this.

screen transformation

LANDING PAGE
Original Landing Page.png
New Landing Page_mobile.png
ABOUT ME
Final Screens group2_edited.png
Alexandria is able to capture the essence of my brand and my business into a (web) design. It is as if she looks into my head AND my heart and then visualises it. 

I can only highly recommend Alexandria’s work!

Barbara Rijntjes

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